Use Search Operators
…this will throw up results in Google about comic books, where “resources” is in the URL. Chances are, most of these will be resources about old movies and will be suitable targets for whatever piece I have.
Select types of links – whether its using Guest posts (placing our content directly on their site), Resource pages/Broken links (getting a link on their “Resources” or “Useful Links” page), Local bloggers or various other types that I use.
I’ll select the link types that will perform best for your site and become the foundation of our link-building campaign.
For example, in an industry which is perhaps not so interesting and difficult to create content for, we could concentrate mainly on links from local bloggers or businesses that are in the same location, and businesses which are somewhat related to yours, but not in direct competition (e.g. a chiropractic clinic linking to a yoga studio)